1990 started off well as Kylie Minogue hit Number One with TEARS ON MY PILLOW the final track lifted from ENJOY YOURSELF and Lonnie Gordon had an International hit with HAPPENIN' ALL OVER AGAIN which reached #3 in the UK.
Jason Donovan continued his winning streak this year, gaining Top Ten hits with HANG ON TO YOUR LOVE #8 and RHYTHM OF THE RAIN #9 and further hits with ANOTHER NIGHT #18 and I'M DOING FINE #22. All taken from his second album BETWEEN THE LINES.
Sonia hit the Top 40 with COUNTING EVERY MINUTE #16 and END OF THE WORLD while Big Fun hit again with HANDFUL OF PROMISES #21. Both acts teamed up for a charity record in aid of Childline and YOU'VE GOT A FRIEND made #14 in June.
Another charity record, USE IT UP AND WEAR IT OUT by Pat & Mick reached #22 making money for the Help A London Child Charity.
April's Ivor Novello Awards saw Mike, Matt and Pete walking away with awards for BEST SELLING A SIDE for TOO MANY BROKEN HEARTS , MOST PERFORMED WORK for THIS TIME I KNOW IT'S FOR REAL and amazingly SONGWRITERS OF THE YEAR for the 3rd consecutive year, a unique achievement at the time.
However, things started to change for Stock Aitken Waterman in 1990 as their tight grip upon the charts began to loosen. If anything, the songs were getting stronger and more interesting, but faced with a wave of new music genres like rave, techno, indie and baggy, the new SAW material didn't have the same impact it had had for the previous three years.